East Valley's "jewel of a destination"

'Jewel' community to rise at proving ground site, an article from the East Valley Tribune, reports that according to developers of a prized east Mesa property, they are on track to turn 3,200 acres of dirt into a "jewel of a destination" for the East Valley. John Bradley, vice president of DMB Associates said, "Nothing's been done before that's quite like this in the Sonoran Desert." The Scottsdale developer is planning to turn the General Motors Proving Ground into a shining example of 21st Century urban development. One goal of the developer is to acquire the city's special "planned community zoning district" designation, allowing greater leeway for projects that include a mixture of land uses. Bradley said, "That affords a certain amount of flexibility needed for something this large."